What happens when you don't plan ahead...?
The ask: Create a television ad for Choice Funerals to be shown all across the UK, that gets audiences thinking about about a topic they might rather ignore.
The answer: Bring a one-man-band to a funeral of course! We created a light-hearted, humorous advert to incentivise people to think of planning their funerals sooner rather than later.
Role: Art Direction + Script Development
