Ford Bodega: Experiential Event
To launch the brand new (and at the time super secret) electric Ford Capri, we created an exclusive Americana style bodega experience for media and influencers, to get a sneak peek at the new car.
We were unable to re-create an actual Bodega but instead, we created an immersive experience with the use of projectors, screens and then an abundance of AI generated imagery that projected onto the displays to create an eye-catching and unique experience.
We were unable to re-create an actual Bodega but instead, we created an immersive experience with the use of projectors, screens and then an abundance of AI generated imagery that projected onto the displays to create an eye-catching and unique experience.
Role: Art Direction
