Meet the Little Debt Collectors.
How to go viral on TikTik and call out unpaid invoices?
Create fake Gen-Z influencers and watch the chaos unfold.
Role: Creative, Social Content Director


**WINNER: Best use of Digital/Social Media, Brand Film Awards 2025**
We started with TikTok — zany, lo-fi, Gen-Z chaos — and built outwards.
I led Creative and Art Direction for the social content, crafting a style that felt native to the platform but also resonated with the brand. That tone carried through to the hero film (emoji's, explosions, whip-pans), making the whole campaign click.