HSBC x Emma Raducanu 
One tennis superstar. One global banking giant. One day in studio to capture a bank of content. This included one premium television commercial and multiple outputs for social. ​​​​​​​
Role: Creative Lead + Director 
I led the meticulous creative development (concept, script development, art direction, storyboarding) alongside intense production planning and execution. In studio - we created from scratch, a fully functioning tennis court (in HSBC red). We had one day to rehearse with the camera and lighting crew with a stand-in. 

We then had 1 hour to film this entire ad with Emma in order to keep to our content capture schedule.
Emma's World, was a bitesize, online series where Emma spoke about her experiences travelling the world, allowing us to connect to the global HSBC network.

I didn't want this to be a boring talking head - it needed to be contemporary and engaging. Props, mixed media collage, BTS footage, zoom lenses and DV Cam footage allowed us to create eye-catching and entertaining pieces of content that have received thousands of likes and impressions online.