Tony Hawk meet... Tony THE Hawk
For the launch of the new Tony Hawk Pro Skater 3 + 4 games, we brought Tony back to one of his most famous playable levels within the game - London Zoo. The hook though? London Zoo were renaming their resident hawk to (that's right, you guessed it) TONY HAWK. Bird man got to meet the bird IRL while promoting the release of his iconic game.
The accompanying film captured was then inspired by iconic 90s skate videos (camcorders, fish-eye lenses) to really tie the whole concept together and pay homage to the original 90's audience of the game, all the while garnering thousands of likes and impressions online.
The accompanying film captured was then inspired by iconic 90s skate videos (camcorders, fish-eye lenses) to really tie the whole concept together and pay homage to the original 90's audience of the game, all the while garnering thousands of likes and impressions online.
Role: Art Director