Social distancing doesn't have to be boring.
The ask: People (especially young people) have become a lot more lax around social distancing and after almost two years of being bombarded with news and warnings about COVID-19, people have become completely desensitised to any sort of COVID related communication.
The answer: Most COVID signage is very simple and clear. But after seeing the same signs for almost two years they become a bit... boring. In order to grab people's attention I decided it would be fun to play with expectations and inject a bit of humour into the HSE's social distancing signage and provide a slightly more entertaining reminder for everyone to adhere to social distancing rules.
Spec work created just for fun.
Role: Art + Copy
